Who We Are
Over the past two decades, we have grown steadily into Qatar's local mass grocery retailer, with a network of stores embedded in neighbourhoods across the country. What began as a trusted store for each community has become part of everyday life across Qatar.
Beyond our 65+ stores, we continue to shape a seamless digital experience, making it simpler, faster, and more convenient to shop online and have essentials delivered directly to your door.
Through our wafa loyalty programme, customers benefit from meaningful, everyday rewards – from preferential pricing on selected products to points that convert into tangible value, ready to use whenever you choose.
Vision
To set the standard for trusted, technology-driven and customer-centered retail, proudly rooted in Qatar and expanding across the region.
We serve every household with trusted, fresh and accessible products - delivering quality and value for money efficiently and reliably, in-store and online.
Mission
Our Role in Qatar
We love local
We support local farmers, fishermen, and producers through a secure supply chain, bringing quality produce from source to shelf and proudly-Qatari products.
We bring you the world
We bring products from around the world to meet the needs of every community in Qatar, offering familiar tastes that create a sense of home for everyone.
We shape the future
We make it easier to get what you need, when you need it, through smarter systems and digital platforms that create a more seamless shopping experience.
We share a vision
Aligned with Qatar National Vision 2030, we continue raising standards across our business while staying rooted locally and committed to sustainability and long-term growth.
We love local
We support local farmers, fishermen, and producers through a secure supply chain, bringing quality produce from source to shelf and proudly-Qatari products.
We bring you the world
We bring products from around the world to meet the needs of every community in Qatar, offering familiar tastes that create a sense of home for everyone.
We shape the future
We make it easier to get what you need, when you need it, through smarter systems and digital platforms that create a more seamless shopping experience.
We share a vision
Aligned with Qatar National Vision 2030, we continue raising standards across our business while staying rooted locally and committed to sustainability and long-term growth.
We love local
We support local farmers, fishermen, and producers through a secure supply chain, bringing quality produce from source to shelf and proudly-Qatari products.
We bring you the world
We bring products from around the world to meet the needs of every community in Qatar, offering familiar tastes that create a sense of home for everyone.
We shape the future
We make it easier to get what you need, when you need it, through smarter systems and digital platforms that create a more seamless shopping experience.
We share a vision
Aligned with Qatar National Vision 2030, we continue raising standards across our business while staying rooted locally and committed to sustainability and long-term growth.
We Serve
Everyone
Fairness, respect and inclusion – working as one Almeera to serve our customers and support our colleagues, local communities and the partners who help us deliver.
Our Timeline
Establishment and Early Growth
2005
Establishment
Al Meera is established under Law No. 24 of 2005, transitioning from a consumer cooperative into a Qatari shareholding company.
2005–2006
Upgraded and Developed
26 branches across Qatar are upgraded and developed, forming the foundation of a modern retail network.
2009
Public Listing
Al Meera is listed on the Qatar Stock Exchange (MERS), marking a significant step in its corporate evolution.
Expansion and Strategic Shift
2011
Inception of Private Label
Strategic cooperation agreement signed with Casino Group to develop Al Meera's private label product range.
2012
Acquisition & Expansion
Expansion accelerates with the acquisition of Qatar Markets Company (Giant Stores) and Al Oumara Bakeries, alongside entry into the Oman market through subsidiary operations.
2015
One Decade of Excellence
Al Meera marks its 10th anniversary, reaching 46 branches with the opening of Al Thumama.
Record-Breaking Sales
Al Meera reported record sales of QAR 2.45 billion for 2015, marking a major milestone in its growth and reinforcing its position within Qatar's retail sector.
2016
Recognised by Forbes Middle East
Al Meera was recognised by Forbes Middle East among Qatar's Top 40 listed companies, highlighting its contribution to the retail sector and its role in supporting the country's economic development.
Retail Development
Al Meera undertakes significant store upgrades and operational improvements enhancing store environments, product offerings and its customer experience.
2017
50th Store Milestone
Al Meera reached a key milestone with the opening of its 50th store, Leabaib 1, reflecting its continued expansion and growing presence across communities in Qatar.
Modernisation and Sustainability
2018
Agricultural Milestone
Participation in the "Qatar Farms" initiative, supporting local agricultural production.
2019
Introducing Meera Rewards
Following its launch in late 2018, the Meera Rewards loyalty app was rolled out through major promotional campaigns in 2019, including a 14-week campaign marking Al Meera's 14th anniversary.
2020
Food Security Certification
Awarded ISO 22000:2018 certification for Food Safety Management Systems.
Crisis Response & Continuity
During the COVID-19 pandemic, Al Meera ensured uninterrupted access to essential goods across Qatar, maintaining supply chain stability and supporting communities during a critical national period.
Agility & Innovation
Al Meera demonstrated operational agility by opening a temporary branch within 48 hours in Mukaynis, while expanding its MAAR convenience network and strengthening food safety and digital security standards.
2021
Strengthening Operations
Acquisition of properties from Qatari Diar to support the development of lifestyle-oriented community malls.
Continued Growth
Al Meera expanded its network with new branches across Qatar, reaching 60 stores and reinforcing its role in serving communities during a period of ongoing recovery and growth.
2022
World-Class Retail
During the FIFA World Cup 2022, Al Meera played a key role in serving Qatar's communities and visitors, operating 64 stores alongside temporary outlets in high-traffic locations. With extended 24/7 service, we provided daily essentials and official licensed merchandise, supporting the country throughout a defining national moment.
Recent Developments
2023
Expand & Deliver
Launch of a MAAR-branded store within a Doha Metro station, alongside continued branch expansion.
2024
Future-Forward Strategy
Leadership transition, with new executive direction guiding the next phase of growth.
2025
Transformation & Innovation
Al Meera aligns with a refreshed vision under new leadership, amplifying the need for brand evolution, digital commerce expansion and enhanced customer engagement as part of its long-term growth strategy.
April 2026
almeera enters a defining new phase with the relaunch of its brand, strengthening its position as Qatar’s trusted mass retailer. This transformation introduces a more modern, digitally proactive experience, focused on seamless online shopping and swift delivery, while reinforcing its role in everyday life.
Our Evolution
in Qatar
From its origins as a community cooperative, almeera has become part of everyday life across Qatar.
Today, it stands as the country’s leading trusted local retailer, combining scale, accessibility, and trust with a forward-looking approach to digital convenience and customer experience.